Goodwork for great tradies

Reece’s newly formed innovation team Superseed approached Sapient Razorfish to help them deliver their first product. A discovery phase that took place over several months evolved into Goodwork - a resource management App designed to help tradies.

Reece’s newly formed innovation team Superseed approached Sapient Razorfish to help them deliver their first product. A discovery phase that took place over several months evolved into Goodwork - a resource management App designed to help tradies.

This project primarily involved validating assumptions through user testing, gathering insights and translating feedback into actionable UI/UX improvements. My focus was optimising experiences and introducing new functionality to the feature stack, crafting delightful experiences from a defined UI library (designing new components /elements when required) and ultimately facilitating the delivery of the product.

This project primarily involved validating assumptions through user testing, gathering insights and translating feedback into actionable UI/UX improvements. My focus was optimising experiences and introducing new functionality to the feature stack, crafting delightful experiences from a defined UI library (designing new components /elements when required) and ultimately facilitating the delivery of the product.

An animation was created in partnership with the team illustrator. It was built in After Effects and rendered using Lottie where it could be exported straight to code. The motion style is practical and subtle with a playful nature. Styling is staggered and springy with standard easing to feel more natural. Animations update as user move through onboarding steps to add visual context and delight to the experience. 

An animation was created in partnership with the team illustrator. It was built in After Effects and rendered using Lottie where it could be exported straight to code. The motion style is practical and subtle with a playful nature. Styling is staggered and springy with standard easing to feel more natural. Animations update as user move through onboarding steps to add visual context and delight to the experience.