A new way to holiday

RACV’s altogether personalised Resorts experience provides an intuitive search and discovery that inspires action and helps get members closer to their destination. 

RACV’s altogether personalised Resorts experience provides an intuitive search and discovery that inspires action and helps get members closer to their destination. 

The focus of this piece was to:
1. Take a behaviour-led approach to transform the booking experience
2. Craft a flexible, personalised space that facilitates decision making
3. Conceive, build and deploy a digital product in 3 months

The focus of this piece was to:
1. Take a behaviour-led approach to transform the booking experience
2. Craft a flexible, personalised space that facilitates decision making
3. Conceive, build and deploy a digital product in 3 months

This project involved blended teams working together through a combination of creative innovative and behavioural design thinking. Taking an agile approach, sprint cycles included co-design sessions, rapid prototyping and iteration rounds followed by usability testing. The intent of this to generate insights, validate assumptions and lead to possible solution spaces.

This project involved blended teams working together through a combination of creative innovative and behavioural design thinking. Taking an agile approach, sprint cycles included co-design sessions, rapid prototyping and iteration rounds followed by usability testing. The intent of this to generate insights, validate assumptions and lead to possible solution spaces.

The solution created provides the customer with an integrated, omni-channel experience. Driven by a human-centred approach, the output is a reflection of real customer wants and goals. Content has been aligned to inspire holiday-goers, represent different user mindsets and their motivations and facilitate decision making.

In order to move at the required velocity, a backlog of work (DevOps) will continue in partnership with key stakeholders to further enhance the resorts experience.

The solution created provides the customer with an integrated, omni-channel experience. Driven by a human-centred approach, the output is a reflection of real customer wants and goals. Content has been aligned to inspire holiday-goers, represent different user mindsets and their motivations and facilitate decision making.

In order to move at the required velocity, a backlog of work (DevOps) will continue in partnership with key stakeholders to further enhance the resorts experience.